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IT’S IMPORTANT TO WIN AN AWARD

September 21, 2020
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Awards, Legal Marketing
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Posted by admin

We all like to win awards and achieve recognition from national and international publications. In the past few days, the legal industry has witnessed various law firms/partners have received numerous awards and accolades by distinguished publications like, Asialaw Profiles, Asian Legal Business, IFLR 1000, Iam 1000, Corporate INTL, Finance Monthly, Corporate Livewire, CEO magazine,  many more. These awards aren’t just statistics but demonstrated indicators of the constant hard work and the client’s continued trust in the firm. Upon scrutiny the awards received can be bifurcated in two broad categories – legal industry-centric publications and non-legal industry-centric publishing houses. These two categories can be further segregated into two segments, highly recognised and obscure publications. A multiple regression analysis of any achievement received reverts back to the impact it creates – virtuous or sub-standard.

These publications, listing and surveys do not only help in building credibility but also elevate the firm’s perception and positioning in the industry. We get excited to others achieving various titles and awards in various categories. Awards are the outcome of the hard work, dedication and client servicing. It also brings great PR opportunities for the winner.

Entering the arena for a recognised award helps you benchmark yourself against others in the industry. The name being highlighted in the prestigious magazines acts as a marketing strategy for the firms in front of clients, employees and potential leads. Engaging and enabling your brand’s name to grow further with participation in implausible award nominations not only will build your client base but will also bring quality candidates for the hiring process quickly.

On one side, award/listing plays a vital role in building the brand and maintain the positioning amongst the peer group. Whereas on the other side, choosing an award without evaluating the opportunity, may diminish your position and hamper your goodwill.

As a thought leader or legal practitioner, you must be receiving several emails nominating the firm/partners for various categories for different awards. Wherein, not every award/opportunity is worth considering. There goes a lot in knowing about and judging an award that you have been nominated for than just reading a bit about it on the web. There have been quite a few examples of such cases where the magazines are notorious for awarding hundreds of firms without any background check for compensation in barter. We have also seen some directories/listings, building up the database without taking prior consent from the law-firms/partners. It is highly crucial and critical to evaluate every such opportunity. Any wrong decision while choosing the platform can lead to irreparable losses.

Whenever such an opportunity knocks on your door make sure to thoroughly analyse the background and prospects of getting your name linked with it. Check the background of the award – including metrics such as – the age of the award and its popularity. Don’t forget to check the website – rankings, popularity over social media, any key personnel or a renowned brand associated with it and the sponsors. Also, ask a few basic questions to yourself – do you think the values of the awards match with those of your firm? Is it in par with awards that the firm has received prior? Since you would not want to lower down your reputation by any means, it is best to align the interests.

Examine the other firms who have been associated with it and have received awards in different categories from the award previously. It will help you evaluate the standards of the awards. Don’t forget that jurisdiction plays a vital role – an internationally and nationally recognised brand can help you elevate the position of the firm while looking to make a mark internationally.

A firm while being nominated for awards often faces questions on the lines- why are these awards credible and second, what makes these awards different? While you might not be able to consider all the factors, we at Yellow Wire Consulting can advise our clients what works, holds credibility and is best for your firm.

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IT’S IMPORTANT TO WIN AN AWARD | Yellow Wire Consulting

Ashima Ohri

Principal Consultant & Head South India

Ashima Ohri has a decade long experience in content writing and editing. She started contributing content for online lifestyle magazines as a hobby in school and then the world of words caught her fancy forever. Ashima has been assisting various lawyers and business organisations in developing their research papers, articles, and knowledge reports. She has also been acknowledged by various law firms for her out of the box actionable strategies for social media and content management. She has been developing content for international platforms, including Asian Legal Business and Wolters Kluwer Australia. Ashima studied Business Economics at undergraduate level from the University of Delhi and then went on to study Law at her alma mater--University of Delhi. Before moving to legal content management, Ashima practiced with Senior Advocate Mr. A.K. Singh and AKS Partners, the Delhi-based litigation and arbitration law firm

Ankit Jindal

Senior Consultant

Ankit has been working in the field of management and legal marketing for over three years. He has been instrumental in providing solutions to law firms, legal practitioners and in-house counsels and has strategically handled the task of maintaining the online & offline visibility and reputation.

An experimentalist with a vision to look beyond the traditional approach, Ankit has helped and assisted the members of the legal community in brand building, profiling, business development, content marketing, social media management, public relations, analytics, campaigns, website and app development, strategy planning, human resource management, and automation of legal practice.

A graduate from Campus Law Centre, Delhi University, Ankit is a true Delhiite who loves experimenting with food and can even trek to a mountain to have the best Maggi, and chai one can have.

Era Singh

Senior Consultant

Era Singh is an MBA in Human Resources with more than 8 years of multi-dimensional human resource experience. She has a widespread experience and knowledge of handling the employee life cycle. Before associating with Yellow Wire Consulting, she had worked with MNCs like Cushman and Wakefield and Hewlett Packard, wherein she has been instrumental in developing innovative and strategic employee oriented programmes to enhance their productivity and efficiency.

She is exceptionally strong in Talent acquisition, employee engagement, grievance management, operational HR, performance management, handling special projects, creation of policies and procedures and business partnering.

Eric Chin

Strategy Consultant

Eric is a strategy consultant to the legal profession with specialty in corporate strategy, market analysis, competitive analysis and mergers and acquisitions. He has worked in the legal profession since 2009 with law firms, corporate legal departments and LegalTech firms across the Asia-Pacific region, the UK and US.

He also shares his thoughts on strategic issues facing the accounting and legal professions in publications like Australasian Law Management Journal, The Lawyer, Asia Law Portal, Financial Review and BRW. Eric introduced ‘NewLaw’ neologism, the business model antithesis of traditional law firms, which has entered the legal industry lexicon.

Eric’s work culminated in his induction as one of 30 people to watch in the business of law in Asia in 2015 by Asia Law Portal.

Jared D. Correia

CEO, Red Cave Law Firm Consulting

Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business management consulting and technology services for solo and small law firms. Red Cave also works with legal institutions and legal-facing corporations to develop programming and content. A former practicing attorney, Jared has been advising lawyers and law firms for over a decade. He is a regular presenter at local, regional and national events, including ABA TECHSHOW. He regularly contributes to legal publications, including his column, ‘Managing,’ for Attorney at Work, and his ‘Law Practice Confidential’ advice column for Lawyerist.

Jared is the author of the American Bar Association publication ‘Twitter in One Hour for Lawyers’. He is the host of the Legal Toolkit podcast on Legal Talk Network. Jared also teaches for Concord Law School, Suffolk University Law School and Solo Practice University.

He loves James Taylor, but respects Ron Swanson; and, he tries to sneak Rolos when no one is looking.