Legal Marketing

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In today’s rapidly evolving world, technology and innovation have become integral to the practice of law. The legal profession has embraced various technological advancements that have revolutionized how legal services are delivered, managed, and accessed. There have also been concerns about the technology in law replacing the need for lawyers altogether, however as stated by the CEO of cloud-based software that handles various law practice management tasks, says “Legal technology …

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As flocks of new lawyers entered the legal profession over the years, many law firms have faced challenges in training, retaining, engaging and developing this new generation. The lessons that firms take from these challenges—and the solutions they develop in response—will have a lasting impact on the industry. Today’s incoming associates often embrace a consumer mindset and come prepared with a checklist of specifications they expect from their employers.   …

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While outlining hiring strategies for numerous law firms and speaking with managing partners, I realised the significance of soft skills in budding and even inexperienced lawyers. I am sure you will agree with me that traditional educational institutions have frequently prioritised technical abilities and knowledge over the development of soft skills. However, there is a rising appreciation for the value of holistic education that includes both technical and human-centred skills. …

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As we enter the first quarter of the new financial year, it’s the perfect time for law firms to upgrade and prepare for a successful year ahead. The demand for competent lawyers is on the rise, and compensation plans have become a crucial topic in the industry. The challenge lies in staying ahead of other firms while remaining profitable. So, the questions arise as to what will inspire your …

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The legal profession has undergone significant changes in recent years, with increased competition, technological advancements, and changing client expectations. To develop a competitive edge and maximise your law firm’s profitability, 𝐏𝐨𝐫𝐭𝐞𝐫’𝐬 𝐅𝐢𝐯𝐞 𝐅𝐨𝐫𝐜𝐞𝐬 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 is appreciated. The question arises: what are Porter’s Five Forces, to add its framework, and how is it useful for law firms? Law firms can apply Porter’s Five Forces Model to analyse their market space …

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We all like to win awards and achieve recognition from national and international publications. In the past few days, the legal industry has witnessed various law firms/partners have received numerous awards and accolades by distinguished publications like, Asialaw Profiles, Asian Legal Business, IFLR 1000, Iam 1000, Corporate INTL, Finance Monthly, Corporate Livewire, CEO magazine,  many more. These awards aren’t just statistics but demonstrated indicators of the constant hard work …

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