Undoubtedly, there has been a large uptake of social media use by legal professionals over recent years. A lawyers brand and reputation are heavily influenced by how they engage in public environments including their use of social media.
Ashima Ohri has a decade long experience in content writing and editing. She started contributing content for online lifestyle magazines as a hobby in school and then the world of words caught her fancy forever. Ashima has been assisting various lawyers and business organisations in developing their research papers, articles, and knowledge reports. She has also been acknowledged by various law firms for her out of the box actionable strategies for social media and content management. She has been developing content for international platforms, including Asian Legal Business and Wolters Kluwer Australia. Ashima studied Business Economics at undergraduate level from the University of Delhi and then went on to study Law at her alma mater--University of Delhi. Before moving to legal content management, Ashima practiced with Senior Advocate Mr. A.K. Singh and AKS Partners, the Delhi-based litigation and arbitration law firm
Ankit has been working in the field of management and legal marketing for over three years. He has been instrumental in providing solutions to law firms, legal practitioners and in-house counsels and has strategically handled the task of maintaining the online & offline visibility and reputation.
An experimentalist with a vision to look beyond the traditional approach, Ankit has helped and assisted the members of the legal community in brand building, profiling, business development, content marketing, social media management, public relations, analytics, campaigns, website and app development, strategy planning, human resource management, and automation of legal practice.
A graduate from Campus Law Centre, Delhi University, Ankit is a true Delhiite who loves experimenting with food and can even trek to a mountain to have the best Maggi, and chai one can have.
Era Singh is an MBA in Human Resources with more than 8 years of multi-dimensional human resource experience. She has a widespread experience and knowledge of handling the employee life cycle. Before associating with Yellow Wire Consulting, she had worked with MNCs like Cushman and Wakefield and Hewlett Packard, wherein she has been instrumental in developing innovative and strategic employee oriented programmes to enhance their productivity and efficiency.
She is exceptionally strong in Talent acquisition, employee engagement, grievance management, operational HR, performance management, handling special projects, creation of policies and procedures and business partnering.
Eric is a strategy consultant to the legal profession with specialty in corporate strategy, market analysis, competitive analysis and mergers and acquisitions. He has worked in the legal profession since 2009 with law firms, corporate legal departments and LegalTech firms across the Asia-Pacific region, the UK and US.
He also shares his thoughts on strategic issues facing the accounting and legal professions in publications like Australasian Law Management Journal, The Lawyer, Asia Law Portal, Financial Review and BRW. Eric introduced ‘NewLaw’ neologism, the business model antithesis of traditional law firms, which has entered the legal industry lexicon.
Eric’s work culminated in his induction as one of 30 people to watch in the business of law in Asia in 2015 by Asia Law Portal.
Jared D. Correia
CEO, Red Cave Law Firm Consulting
Jared D. Correia, Esq. is the CEO of Red Cave Law Firm Consulting, which offers subscription-based law firm business management consulting and technology services for solo and small law firms. Red Cave also works with legal institutions and legal-facing corporations to develop programming and content. A former practicing attorney, Jared has been advising lawyers and law firms for over a decade. He is a regular presenter at local, regional and national events, including ABA TECHSHOW. He regularly contributes to legal publications, including his column, ‘Managing,’ for Attorney at Work, and his ‘Law Practice Confidential’ advice column for Lawyerist.
Jared is the author of the American Bar Association publication ‘Twitter in One Hour for Lawyers’. He is the host of the Legal Toolkit podcast on Legal Talk Network. Jared also teaches for Concord Law School, Suffolk University Law School and Solo Practice University.
He loves James Taylor, but respects Ron Swanson; and, he tries to sneak Rolos when no one is looking.