By Jogesh Sharma Storytelling in modern marketing refers to the strategic use of narrative techniques to engage, captivate, and persuade audiences in the context of advertising and branding. It transcends cultural boundaries, resonating with individuals on a deeply emotional level and fostering authentic connections between brands and consumers. From the bustling streets of New York City to the vibrant markets of Tokyo and the sprawling metropolises of Mumbai, the transformative power of storytelling in modern marketing knows no bounds.
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