Law firms in India, particularly those looking to strengthen their brand and retain top talent, have much to learn from Ratan Tata.

The difference between a thriving law firm and merely surviving one often comes down to how effectively firms market themselves.

For lawyers, platforms like LinkedIn, X, and YouTube have emerged as powerful channels to build their brand and reputation.

By applying Michael Porter’s Five Forces model, we can better understand best legal strategies for law firms in India to thrive.

By Jogesh Sharma Storytelling in modern marketing refers to the strategic use of narrative techniques to engage, captivate, and persuade...

Writing a resume is simpler than you think. All you need to do is follow a format and keep certain tips in mind. A résumé is a window...

As flocks of new lawyers entered the legal profession over the years, many law firms have faced challenges in training, retaining,...

INTERVIEW COLUMN OF SARABJEET KAUR AT ASIAN LEGAL BUSINESS INDIA, Vol. 6, 2019 The recruitment trends of private-practice lawyers can be...