#YWInsiderTalk - Vol. 19
- Aitijyamoy Mukherjee
- Sep 15, 2025
- 2 min read
This week on #YWInsiderTalk
Pooja Sood speaks with 𝐘𝐞𝐥𝐥𝐨𝐰 𝐖𝐢𝐫𝐞 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 about transforming “legal advice” into a partnership model where priorities, risks, and outcomes are always transparent.
Pooja is the Founder of Sood Law Offices, having more than 18 years of experience across Patents, Trademarks & Designs, Copyrights & Digital IP, IPR Strategy & Litigation Support, POSH Compliance & Workplace Advisory.
Click on the link to know more: https://www.linkedin.com/posts/yellowwireconsulting_pooja-sood-ywinsidertalk-vol-19-activity-7373249427899109376-uLM1
YW: What strategies have you found most effective for building trust and long-term relationships with clients?
POOJA: I always believe that trust with your client begins with clear priorities and measurable outcomes. At Sood Law Offices, we start with an IP diagnostic that maps intellectual property to business objectives, prioritising enforceable claims and commercial windows. Our team follows up with quarterly IP updates, collaborative workshops with product and engineering teams and transparent engagement terms that set scope and timelines.
We always believe that candid communications about risk and limitations, provide commercially framed advice, and maintain consistent responsiveness. This approach converts our one-off matters into long-term partnerships.
YW: What’s one unconventional approach you’ve taken in your practice that yielded surprising results?
POOJA: When any matter needs prompt response, I request a short teleconference rather than await an exchange of emails. A live discussion allows immediate clarification of positions, rapid testing of compromise options, and prevents communication gaps through prolonged written exchange. It also preserves a cooperative tone and surfaces practical constraints that emails often do not reflect. After the call, our team circulates a concise written summary of decisions and next steps to ensure alignment and accountability. This approach shortens resolution timelines, reduces misunderstanding and keeps the record clear.
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