#YWInsiderTalk - Vol. 16
- Aitijyamoy Mukherjee
- Aug 25
- 2 min read
This week on #YWInsiderTalk
Shabnam Khan speaks with 𝐘𝐞𝐥𝐥𝐨𝐰 𝐖𝐢𝐫𝐞 𝐂𝐨𝐧𝐬𝐮𝐥𝐭𝐢𝐧𝐠 about how live conversations in conflict matters build cooperation, accelerate resolution, and reduce misunderstandings, with follow-up summaries ensuring both clarity and momentum.
Shabnam is the Associate Partner of RNA, Technology and IP Attorneys with over 2 decades of experience across Intellectual Property, Patent and Trademarks.
Click on the link to know more: https://www.linkedin.com/posts/yellowwireconsulting_shabnam-khan-ywinsidertalk-vol-16-activity-7365617327238733825-rDtm
YW: What strategies have you found most effective for building trust and long-term relationships with clients?
SHABNAM: As an IP lawyer I follow a client first methodology, anchored in transparency, responsiveness, and genuine engagement which has proven to be effective. I focus on building trust through genuine rapport, taking time to understand each client’s business priorities, nuances, and preferred communication channels, while ensuring a minimum response time. From the outset, I establish clear and realistic parameters regarding the scope of work, timelines, and fees, fostering transparency and setting the stage for clear updates and proactive communication throughout the engagement. This client centric process cultivates confidence and nurture enduring relationships.
YW: What’s one unconventional approach you have taken in your practice that yielded surprising results?
SHABNAM: When handling certain conflict matters, rather than waiting for the other side to respond through email, we initiate telecons. A proactive phone call can significantly accelerate resolution compared to waiting for email replies from the other side. In my experience, live conversations foster a sense of cooperation, enable immediate clarification, and reduce the risk of misunderstanding that often accompanies delayed email exchanges. Speaking directly allows both parties to express concerns in real time and begin negotiating solutions more efficiently. To preserve clarity and accountability, it is best to follow up the call with a brief written summary of agreed‑upon points and next steps, ensuring momentum is maintained while the record remains clear. In my experience, this method has consistently delivered remarkably effective results.
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